Located in Segovia, Spain, Herrero Bodega is a small winery built on love and family. While taking a summer abroad, my team and I worked with the winery to get them traction in the community.
THE ASK:
THE INSIGHT:
THE STRATEGY:
Develop a social strategy that allows Herrero Bodega to stand out amongst the many wines in the Verdejo region in Spain
While many of the wine brands emphasize prestige and legacy, Herrero Bodega can own a younger, more vibrant market
Herrero Bodega: The first wine you fall in love with
A photo of the the owner of Herrero Bodega, Jose who started the winery with his three brothers. Photo taken by Gustavo DelReal.
THE CREW:
Sophia Ramazzotti, Bailey Smith, Max Birch, & Mary Gaffey
The wonderful photos below were taken by Gustavo DelReal, Ava Massarat, & Anna Walters in Segovia, Spain
