THE ASK:
THE INSIGHT:
THE STRATEGY:
THE CAMPAIGN:
Develop a campaign that positions NASCAR as an advocate for women to have equal access to reproductive health services.
NASCAR fans are so loyal and proud because they can relate to, and see themselves in the drivers. To get them to care, we’d have to position the issue as a value of NASCAR itself.
It’s a race to resources.
Let Her Drive.
THE AUDIENCE:
25 - 35 y.o. male NASCAR fans
THE (Pit) CREW:
Strategy - Sophia Ramazzotti & Francesca Milhizer
Copy - Brianna Murschel
Art Direction - Sophia Rojas
Media - Isabelle Potts