THE ASK:
THE INSIGHT:
THE STRATEGY:
Develop a campaign for Pre-a-Manger’s subscription model, which allows someone to get up to five coffees, frappes, teas, espresso drinks, or hot chocolates a day for $40 a month.
For extreme coffee drinkers, there is no bad reason to get a cup of coffee.
Pret-a-Manger doesn’t care why you need coffee, but they’re there when you do.
THE CREW:
Strategist - Sophia Ramazzotti
Copy - Georgia Karam
Art Direction - Emma Ballman & Max Birch