Taking Action in the Name of Women

In the pursuit of understanding “brand responsibility” (as was a goal of my “advertising and brand responsibility” master’s program), I came to the realization that the only ones who can truly lead with a community focus are those that exist outside of the for-profit sector.

Nonprofits seemed like the obvious choice.

While investigating nonprofits, I discovered that, though they are pushing diversity, sustainability, causes, and acceptance, they don’t have the market power for-profit business giants do. This intrigued me, especially since intentional business practices are of demand from consumers. While this is a complicated issue, one glaring disparity between for and non-profits is the communication styles.

Nonprofits, and specifically women-empowering nonprofits, deserve to have their voices heard. With my capstone, I wanted to develop a useful and informative “guidebook” of sorts teaching them how to develop a strategy that can then be used in their communications pursuits.

They have a strong why and they have meaningful messages to share. I want female-empowering nonprofits to have the confidence, verbiage, and skills to get their message out there as they mean it to be told.